Your personal brand is already working for you… or against you. In this interactive branding workshop, we’ll help you clarify what you want to be known for and show you how to translate that into a strong, polished LinkedIn presence that builds trust, attracts opportunities, and supports your business goals.
This isn’t “vague inspiration.” You’ll get practical guidance, real examples, and a simple action plan you can use immediately — even if you’re starting from scratch or haven’t posted in months.
What to Expect
- A quick brand clarity exercise to define the 3 words you want people to associate with you
- A step-by-step LinkedIn walkthrough (photo, banner, headline, About, Featured, Services)
- Simple ways to position your expertise without feeling “salesy.”
- A mini content plan + engagement tips to stay consistent
- Bonus: AI tools you can use to speed up profile writing and content ideas (while keeping it authentic)
- Time for Q&A and live feedback
Who Should Attend
This workshop is for:
- Entrepreneurs and small business owners
- Business leaders, consultants, and service providers
- Professionals building visibility in their industry
- Anyone who wants to strengthen credibility, expand their network, and grow opportunities through a clearer personal brand + LinkedIn presence
Especially helpful if you’ve ever thought: “I don’t know what to say about myself,” or “My LinkedIn doesn’t reflect where my business is headed.”
What You’ll Walk Away With
By the end, you’ll have:
- A clear personal brand foundation (what you do, who you help, why you)
- A stronger LinkedIn profile strategy (what to update + how)
- Plug-and-play content ideas to post consistently
- A short “after today” checklist so you know exactly what to do next
- More confidence showing up online as the face of your business
About Speaker
Lala Castro is a digital marketing strategist and small business educator with 20+ years of experience spanning corporate marketing, agency leadership, and multicultural U.S./LATAM campaigns. She’s the founder of Lala Castro Media, a woman-owned, bilingual boutique agency in Southern California that helps small businesses, nonprofits, restaurants, hospitality, and wellness brands grow through modern marketing systems—social media management, paid ads, WordPress websites, email marketing, content creation, and AI-powered strategy that prioritizes clarity, consistency, and results (without the overwhelm). She’s also a longtime community leader and the co-founder/executive director of LatinaGeeks, regularly teaching workshops that help entrepreneurs market smarter, faster, and with confidence.