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February 16, 2022
Knowing your customer seems like an obvious requirement when launching a new business or expanding a product line, after all we’ve been told about its importance in most business or marketing courses.   What we don’t typically hear is that without a “deep and first-hand” knowledge of the customer we are likely to fail in...

About us

The National Latina Business Women Association Inland Empire Institute (NLBWA-IE) is a regional 501 (c)(3) nonprofit organization with the purpose of strengthening the success of Latina Entrepreneurs in the Inland Southern California region by educating, promoting, developing, and supporting the rapid growth of Latina business owners and professionals.

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