Sofia Chacon: An Unstoppable Latina Entrepreneur in the IE

Sofia Chacon, MBA, KW The Lakes

NLBWA-IE featured member presents Sofia Chacon: a mother, entrepreneur and community influential.  

Thank you for sharing your story and experiences as an entrepreneur. First, tell us a little bit about you and  your business 

I am a mother to two amazing adults, and a passionate entrepreneur and visionary.  I currently own several businesses all related to Real Estate. I love helping others start a career in real estate and I love working directly with clients when they are selling, buying or investing in Real Estate

Why did you join NLBWA IE?

I joined to find my tribe, of likeminded Latina business owners and entrepreneurs that are passionate about elevating other women.

What’s something about you that not many people know?

I was a mom at 16, and beat all the odds by becoming a successful business owner and entrepreneur. I rarely watch TV but when I do, it is crime documentaries.

Since the beginning of your business, in what areas have you transformed your business in a way you didn’t initially expect?

I didn’t expect that I had to become an expert in all aspects of infrastructure in a business.   I also didn’t expect to impact so many lives with my business, it has been a real blessing to witness and experience.

With everything you have built and continue to work on, from your business to involvement in the community, what do you want to achieve at the end of the day?

At the end of the day, I want to leave all the people I work with both employees, business partners and staff better than I found them. I know that I can dramatically make a difference in my community by operating from a feminine energy and working from a place of love.

Describe yourself in three words?

Unstoppable, Kind, Passionate

Share with us your best advice for women who are starting a business

Find a mentor, find someone that can mentor you and help you take shortcuts that can save you both time and money.

What does Women’s History Month mean to you? Tell us about a woman who inspires you and why.

To me its a celebration of women from all generations, it has been quite a journey, I am where I am in business because of the shoulders I stand on, the brave shoulders of women that fought for us to have equal opportunity.   I admire my mother, because she has always been an entrepreneur. Coming to a country where she didn’t speak the language didn’t stop her from constantly looking for ways to add income to the household. She is also the most loving, kind and most inclusive woman I have ever met. Honored and blessed to call her my mother.

Sofia Chacon, MBA

Broker Since 2007 | Operating Principal


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The National Latina Business Women Association Inland Empire Institute (NLBWA-IE) is a regional 501 (c)(3) nonprofit organization with the purpose of strengthening the success of Latina Entrepreneurs in the Inland Southern California region by educating, promoting, developing, and supporting the rapid growth of Latina business owners and professionals.

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